About G.A.

Hoop is not #1!


We often get asked what sets our training apart from a player just creating their own workout that they found on Youtube or that they learned in practice.  We even get asked how are we different from other trainers.  Our answer?

There are several things that make our training unique:

  • Our Curriculum is infused with top-level basketball knowledge that is used by professional basketball players all over the world.
  • Our Workouts are custom designed to give the player a maximum workout experience.
  • Our Trainers receive continued education to bring the most cutting edge material to the players.


However, none of those thing is our true emphasis.  We have a shirt that says, “Pray. Eat. Hoop. Repeat.”  That’s right, hoop isn’t #1!


At GA, we don’t do what we do for the money or the fame.  We do what we do to give glory and honor to God.  We realize that basketball is an international language that reaches all people, and if we can use it to bring those people closer to the Almighty, then…LET’S HOOP!  Coach Brandon Osborne has created a one-of-a-kind curriculum designed to create better players, students, and most importantly Christians on and off the court.  We have proudly served thousands of young people to become not just better players, but better people.  That’s the G.A. way!

Meet Our Trainers

Brandon Osborne

Brandon “Coach O” Osborne

Owner & Head Trainer 

Brandon, known by most as “Coach O”, has played most sports during early childhood and teenage years. During the latter end of his playing career he focused more on basketball and excelled.

He has worked as an assistant basketball coach for Hardin-Simmons and Abilene Christian University, has assisted numerous high school programs, and has played in a summer pro league. After years of studying under some great instructors, teachers, coaches, and trainers he started Genesis Athletics. , and has trained several players that now have pro contracts.

Brandon Osborne is a Skill Coach with Pure Sweat Basketball , level II Skills Coach through Ganon Baker Basketball, as well as a consultant for The National Basketball Combine.

Through Genesis Athletics and his other affiliations, Brandon trains about 1,000-5,000 athletes a year. He is constantly finding, creating, and tweaking new drills, skills, and techniques that help players perform at the highest level. He believes in practicing completely “out of your comfort zone” so that you can find comfort when the lights come on!

He has a B.S. in Exercise Science, is a Certified Physical Education teacher K-12, and is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine(NASM). Brandon is married to an amazing woman named Kim, and they have 2 children Myles and Karsyn!


Bryan Conover

Skills Coach
Coach Bryan Conover grew up in Abilene and has played and coached basketball there for about the last 20 years.  He played college basketball at Hardin-Simmons for three years and became a teacher/coach in Abilene Independent School District where he has taught/coached for the last 12 years.  Coach Conover was a varsity basketball assistant for the last 10 as well.  Conover has been married to a wonderful woman named Esmeralda for the last 10 years and they have a son named Benjamin.

“I am looking forward to working with young players in Abilene and surrounding areas and helping them to achieve their basketball related goals.”


Katelyn Goodman

Katelyn Goodman

Youth Trainer
Katelyn is a more recent addition to the Genesis Athletics Family, and we couldn’t be happier!  As a former Division 1 Athlete, Katelyn began as a client of Genesis Athletics and through her training and development became a player for Abilene Christian University for 2 seasons.  Unfortunately, a knee injury ultimately changed her status but not her love for the game!


Katelyn works with our New Genesis Generation players and she does an awesome job!  Her energy immediately helps the players feel comfortable and her knowledge really helps the kids develop their game.  We are blessed to have her and expect great things!  Katelyn is currently studying Graphic Design at ACU.